While fandom has been around long before any of us writing about it, it is clearly a popular concept that the press is paying attention to. We dive into the latest analysis.
Nurturing a superfandom does not come without its set of challenges.
I can attest to that, having lived through the “new coke” fiasco in 1985 when Coca Cola tried to update the product. Customers… super fans… wanted regular Coke. Don’t mess with the formula! Old coke was resurrected as Classic Coke to appease the customer base. And I believe the “other” Coca Cola limped along until it was discontinued in 2002.
Nurturing a superfandom does not come without its set of challenges.
I can attest to that, having lived through the “new coke” fiasco in 1985 when Coca Cola tried to update the product. Customers… super fans… wanted regular Coke. Don’t mess with the formula! Old coke was resurrected as Classic Coke to appease the customer base. And I believe the “other” Coca Cola limped along until it was discontinued in 2002.
Enjoyed your content.
100%
It's a great example of fandom turning into something not-so-nice.
So glad you enjoyed the newsletter!