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Jonathan Jacobs's avatar

Let’s talk about the Beyoncé ad! It didn’t work for me. The partnership I get - we see this with artists often, a lot of exclusives around concert ticket sales, etc.

But, was it worth the $7MM spot and production costs to make this ad? Because it led to the release of new music, I don’t see anyone (outside us in advertising) discussing Verizon today. They’re just discussing Beyoncé. I think she overshadowed them in a way that makes the spot a bit useless. Could be wrong, but maybe the money would have been better spent elsewhere.

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