Let’s talk about the Beyoncé ad! It didn’t work for me. The partnership I get - we see this with artists often, a lot of exclusives around concert ticket sales, etc.
But, was it worth the $7MM spot and production costs to make this ad? Because it led to the release of new music, I don’t see anyone (outside us in advertising) discussing Verizon today. They’re just discussing Beyoncé. I think she overshadowed them in a way that makes the spot a bit useless. Could be wrong, but maybe the money would have been better spent elsewhere.
Let’s talk about the Beyoncé ad! It didn’t work for me. The partnership I get - we see this with artists often, a lot of exclusives around concert ticket sales, etc.
But, was it worth the $7MM spot and production costs to make this ad? Because it led to the release of new music, I don’t see anyone (outside us in advertising) discussing Verizon today. They’re just discussing Beyoncé. I think she overshadowed them in a way that makes the spot a bit useless. Could be wrong, but maybe the money would have been better spent elsewhere.
I found it to be one of the strongest ads and loved that she can break the internet but not Verizon.
The majority of the ads felt lazy and unnecessary but this one felt cute and perfect for a music-obsessed audience.
That first sentence hit for me. Narratively, a great point.